Technical Writer

Technical Writer: designs, creates and maintains technical documentation such as manuals, white papers and manuals for for businesses and consumer audiences.

Articles written by Wanda Merical, DHH


How-To Articles for Individuals and Businesses in general.

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Technical Writer

All The Details:

When we set up a business we need all the details to keep us going: business plan, strategic plan, financial plan and marketing plan -- especially if you want a loan.  But if you decide to hire employees or if you set up a partnership or have a Board of Directors or even an Advisory Board you're looking at creating a multitude of additional documents that can pull you away from your daily business operations.

Business Documents:

  1. Job Descriptions
  2. Employee Handbooks
  3. Operating Instructions
  4. Training Manuals
  5. User Guides
  6. White Papers
  7. Business Plans
  8. Strategic Plans
  9. Marketing Plans
  10. Financial Plans

What is a Strategic Plan? A Strategic Plan is similar to your Marketing and Financial Plans - it creates a road map of decisions that will lead your company in the direction that will best serve you and your customers!

What else do I need besides a Strategic Plan? Every successful business, creates a vision, mission statement, goals (measurable objectives to meet those goals) and an overall Business Plan that covers their strategic, marketing and financial plans for the future.  This is only the beginning - other documents would include, but not be exclusive to employee handbooks, operating instructions (overall company and individual office areas), financial proposals, grants, etc.  The list can go on depending on the size and subject matter of your company.

Why this matters? Companies that don't have a vision - a road map (GPS if you will) - a set of instructions (Strategic Plan), are doomed to go around in circles and not move forward and soon fail.  A fine example of a vision and a strategic plan was and is the execution of Apple since the return of Steve Jobs in 1996 with the redesign of their products with their customers in mind.  Every electronic company now is trying to 'catch-up' to their design and vision.

What this should tell you is sometimes you have to think outside your box of normal thinking.  Not only are you concerned for your company -- but you have to think about what our customer wants, when they want it, where they want it and how they want it.  Through all of that -- what's the best way for you to provide that to them in the most economical way that best suits your company.

So, for Small Businesses whether your a new company or one that's been around for a few years -- it's something to consider -- How do I move forward in today's economy?

Dr. Wanda Merical is designed to provide Small Businesses with:

  • Strategic Planning
  • Technical Writing
  • Business Plans
  • Vision Statements
  • Goals and Measurable Objectives
  • Handbooks
  • Operating Instructions
  • Grant Writing
  • Organization


Creating these documents can be time consuming and tedious to most and require writers to fully understand the day-to-day operations of the business along with the ability to write, proofread, edit and format each document.


Fees are based on individual projects.  I cannot project an estimated cost of a project over the phone.  To provide you with a true estimate, I will need to see the product, hear what you have in mind, your goals for your agency or organization to make a determination.  Payment for services are 1/2 up front and the remaining upon completion.




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Business Strategy:

Working with an organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs.

Strategic Management

Setting goals and tactics that provides overall direction to the organization. This includes not only the management team but also board of directors and stakeholders of the organization.

Strategic Planning

An ongoing process that evaluates and controls businesses and industries that involve the company -- assesses its competitors, sets goals and strategies to meet all existing and potential competitors; then reassesses quarterly or annually.


Self analysis, self-evaluation and competitor analysis all create realistic assessments - allowing for the crafting of vision statements, mission statements, and overall company objectives.

Holistic Approach

A completely different spin on reviewing your Business! Like no other Business Coach to Businesses, Dr. Wanda is the 1st to Market the Holistic view point Businesses for improvement.

Start Today...

Like all plans for the future: resolutions, diets, changes in habits, self-improvements in our lives and in business -- we always want to start tomorrow. Start Today!

Dr. Wanda

Always striving for something bigger/better and more perfect? Meet someone who has traveled down the road before you and can lead the way.

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Strategic Business Sense:  Moving your business forward; not only for yourself but for your customers

... Improve Customer Service, Make More Money, Technical Writing, Business Plans, Grant Writing, Organization ...